Why Advisors are essential when it comes to agtech selection and successful deployment

Advisors such as agronomists and livestock consultants play a pivotal role in the selection and successful deployment of agricultural technology (Agtech). Their expertise not only guides farmers through the complex landscape of available technologies, but also enhances the overall effectiveness of Agtech integration into farming operations.

“We understand that integrating Agtech into farming practices is a transformative approach that significantly enhances productivity and drought resilience. ” said Dr Christine Pitt, Managing Director of Farmers2Founders, adding “But to be successful it needs to be carefully managed, by first understanding the challenges experienced by producers, before then introducing suitable technologies, and optimising their use”

Importance of Advisors in Agtech Selection

Agronomists and livestock consultants who possess in-depth knowledge of both agricultural processes and the specific technologies available are well-positioned to offer expert guidance to their clients.

They can help farmers identify their unique needs and challenges, ensuring that the selected Agtech aligns with their operational goals. For instance, they assist in short-listing technologies that address particular issues on the farm, considering factors such as budget, timing, and must-have features.

Tailored Solutions

The integration of new technologies can be daunting for farmers. Advisors provide tailored solutions by understanding current and planned practices on the farm, climate conditions, and ‘must-have’ features.

They can recommend technologies that not only fit well within existing farming systems but also enhance productivity and sustainability. With their expertise, advisors enable farmers to make informed decisions about technology investments, leading to better resource allocation and improved returns on investment.

Training and Support

Successful deployment of Agtech often requires training and ongoing support. Advisors can facilitate this by providing hands-on training on the new systems, ensuring that farmers are comfortable and proficient in using the technology. This support is crucial for maximising the benefits of Agtech, as farmers who are sufficiently trained and confident are more likely to effectively utilise new tools.

Feedback Loop

Advisors also serve as a critical feedback mechanism for Agtech providers. By understanding the challenges faced by farmers, they can communicate these insights back to tech companies, enabling the development of more effective solutions that meet the farmers' needs. This collaboration helps in refining products and ensuring that they are relevant and practical for end-users.

Agronomists and livestock consultants are invaluable in navigating the complexities of Agtech selection and deployment. Their expert guidance, tailored solutions, training, and feedback mechanisms significantly enhance the potential for successful technology integration, leading to improved productivity and sustainability in agriculture.

At TEKFARM, we connect producers to suitable drought resilience technologies, via agtech advisors who can simplify the selection process and support successful implementation. If you’re an advisor looking to add Agtech expertise to your services, get in touch with the team to learn about our resources and tools.