Who we are
Farmers2Founders (F2F) is a world-first innovation program tailored to producers that equips them to act as frontline innovators and supports them to develop entrepreneurship & technology capabilities, so they can solve critical industry challenges.
We elevate the role of producers
to solve real problems
Producers have hard-won expertise, insights, context, and networks. We must unlock this potential and enable producers to catalyse more high value agrifood innovations.
By placing producers at the centre of agrifood innovation.
How our unique program
The F2F program includes all the necessary tools, resources, training, coaching & support to deliver solutions to genuine industry problems.
Our team of industry experts will guide your journey.
Supporting innovation and adoption of technology
Seeking support to engage
with technology developers.
Looking to catalyse new
innovations or ventures.
Meet the team
We are experienced entrepreneurs, investors, and thought leaders in the global agrifood tech ecosystem. We have come together to form F2F because we are passionate about working with the whole agrifood & fibre value chain, helping innovative producers to develop new ideas, technologies, and capabilities that will solve real industry and consumer problems.
What producers say
Having had assistance from both Dr Pitt and Sarah Nolet, I think they have significant capability to help producers commercialise under-exploited domain insights and expertise, and ultimately be better able to participate more extensively in the value chain.
Director at escaVox and ABC Rural/Kondinin Group Young Farmer of the Year (2018)