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© 2019 All rights reserved, Farmers2Founders - Website by Ignite Consulting

Supporting producers to transform agrifood and fibre

Developing entrepreneurship & technology capabilities, so producers can solve critical industry challenges.

Who we are 

Farmers2Founders (F2F) is a world-first innovation program tailored to producers that equips them to act as frontline innovators and supports them to develop entrepreneurship & technology capabilities, so they can solve critical industry challenges.

We elevate the role of producers

to solve real problems

Producers have hard-won expertise, insights, context, and networks. We must unlock this potential and enable producers to catalyse more high value agrifood innovations.

By placing producers at the centre of agrifood innovation.

How our unique program


The F2F program includes all the necessary tools, resources, training, coaching & support to deliver solutions to genuine industry problems.

Our team of industry experts will guide your journey.

Supporting innovation and adoption of technology

F2F Pathways 

Early Adopters

Seeking support to engage

with technology developers.


Looking to catalyse new

innovations or ventures.

Industry partners

Technology Trials Program

Early Adopters seeking support to engage with technology developers and fast track the introduction of new technologies to their own farming businesses.

Meet the team

We are experienced entrepreneurs, investors, and thought leaders in the global agrifood tech ecosystem.  We have come together to form F2F because we are passionate about working with the whole agrifood & fibre value chain,  helping innovative producers to develop new ideas, technologies, and capabilities that will solve real industry and consumer problems.

Sarah Nolet

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Dr. Christine Pitt

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Cass Mao

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Alex Leat

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What producers say

Having had assistance from both Dr Pitt and Sarah Nolet, I think they have  significant capability to help producers commercialise under-exploited domain insights and expertise, and ultimately be better able to participate more extensively in the value chain.

Chris McLoghlin

Director at escaVox  and ABC Rural/Kondinin Group Young Farmer of the Year (2018)

Recognised by

Do you want to be part of transforming agrifood & fibre value chains?
Sign up for more information on upcoming programs