The Hone Program is where business founders and teams come together to ‘hone’ your skills, identify key elements of your business model you need to build and access the support you need to enter the market with your products and services.
It is an 8-week program to support those individuals and teams who have completed a F2F Hatch Program, a previous F2F Ideas Program or can provide evidence of customer validation. You are at the stage where you are now ready to take the next step in building your agrifood business.
You will get access to 1:1 business coaching, mentors and experts and funding to develop a roadmap for your new business and help you to acquire your first customers and/or trial sites, build your team and launch your first working MVP into the market.
Program coaches
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Learn more about our coaches here
Key Information
When
- May 2022
Where
- Virtual & in person if possible
What's included
- Eligible for funding of up to $3K
- Work on your business under the guidance of experienced agrifood coaches
- Access a comprehensive platform of resources and tools to support the development of your new venture
- Access to our broad network of mentors, experts, trusted professional service providers and strategic customers
- Development of your tailored 12-month roadmap
What is the Hone Program?
Program overview
Essential Skills you'll learn
The program is structured over 8 weeks and is focused on converting your idea validation (from the F2F Hatch Program) into a real business. It will help you to develop a 12-month roadmap for your new business and ‘hone’ your pitch deck.
The Hone Program provides access to funding, customised 1:1 business coaching, tailored resources and access to our network of mentors, experts and trusted service providers.
• How to build your first team
• How to build a sustainable business model
• Setting up your business structure
• How to finance your venture/first MVP
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Understand the mechanics of investment
• Value chain design
• Marketing and social media
• How to identify your channels and strategic partners
• Customer acquisition and sales
• Building on your Pitch
Who should apply?
The Hone Program is open to those individuals or teams that have completed a F2F Hatch Program or previous Ideas Program.
OR
If you have a well-developed idea and you already have evidence of customer interest and you are at the early stages of forming a real business. For example, you might be selling your product at farmers markets or you have connected with potential customers who are interested in trialling your technology. We want to hear from you!
If you are not a producer-led business, we would like to see how you plan to engage with producers Eg. via your team formation strategy; engaging producers as customers; producers are on your advisory board.
During the Hone Program, we will help those founders who have not yet developed these relationships with producers to develop appropriate strategies to do so.
How to apply?
As mentioned, the F2F Hone Program is open to those participants of a previous Ideas Program, Hatch #1 or Hatch #2 Program or have evidence of early customer interest.
Expressions of Interest are open now for these individuals.
A key part of the selection process for the Hone Program is that any applicant will need to pitch for a place in the program. We will be hosting regular information and pitch practice sessions throughout Jan-March 2022.
Need more Information on our HQ program? Learn More
Need more Information on our Hatch program? Learn More
Apply to be part of the Hone program today!
Hone program pathway
Hone is the second program in our F2F pathways
Program Pathways
Application Timeline
Apply to be part of the program early to avoid dissapointment
Phase 2:
24 Jan-28 Mar 2022
JAN
Info and pitch practice sessions
Phase 5:
2 May 2022
MAY
Program Launches
Apply to be part of the Hone program today!
Phase 1:
16 Aug 2021
AUG
EOI open for applications
Phase 3:
4 Apr-22 Apr 2022
APR
Selection process commences (pitch for a place)
Phase 4:
22 Apr 2022
APR
Finalists announced
Say 'Hi' to our Alumni
Some of our incredible producers who have completed a F2F program. Meet all our alumni here
FAQ's
We've got the answers you need to learn more about our program
When do applications open?
EOIs are open now. Once you submit an EOI we will be in touch to talk through next steps.
How do I apply?
Submit an EOI by clicking the button Apply Now on this page.
How do you select participants?
Participants for the Hone Program will be those that have completed a F2F Hatch program, previous ideas program or can show evidence of customer interest. You will have a well-developed idea and are ready to progress to the next stage of setting up a real business.
When does the program kick off?
May 2022
How long is the program?
8 weeks
Where is the program located?
At this stage it will be delivered fully virtually.
What do I get?
You will be eligible to up to $3K in funding to progress your business roadmap, access to tailored business coaching, mentors, experts and service providers, weekly activities, connet with a large network of agrifood innovators.
Does it cost anything?
No
Do you own my IP?
No
How can I learn more or ask questions?
Email admin@farmers2founders.com, book in a 1:1 chat with the team on this page, sign up for F2F HQ and register for weekly information sessions.