Over the course of the Hone Program Shalabh refined the value proposition and his approach to market for his Scorekeeper platform. The result was a more succinct story line connected to a clear problem/solution fit. A direct benefit of this work has been a measured increase in Scorekeeper’s visibility and uplift in interest from a range of potential new application uses such as industry associations, the dairy industry and those requiring product/soil testing efficacy. As technology reach has expanded so too have various API integrations with complementary platforms and emerging tech providers allowing broader data sources that further validate Scorekeeper has the ability to influence a broader range of industry applications. A significant development towards the end of the program was the ability to qualify and quantify the potential market size for the platform, providing Shalabh with a level of confidence as to desirable user segments and targets. Market feedback also led to tweaks and cosmetic changes to company branding and identity. Shalabh is now preparing to engage a marketing campaign to attract new users and grow the influence and benefits of his Scorekeeper Platform