Over the course of the HoneTEK Program, KK was able to better understand his
customer’s pain points and drivers for decision making. He made numerous valuable
connections in the dairy space through both Dairy Australia, research organisations,
consultants and producers. KK used this validation to refine his value proposition
statement and was able to articulate it in a clear effective way.
KK’s pitch deck was quite lengthy and detailed when he came in, and like many agritech
founders, quite solution and tech driven. KK worked hard to understand the problem he
is solving for industry and find ways to quantify the impact of his solution for his
customers. A key challenge for KK is in generating revenue or runway to deploy MVP
into the market and he worked through several creative iterations of a revenue model to
land at a risk sharing model between early adopter producers and Farm Automation, in
the absence of alternative VC funding being realised as yet.

In the meantime, KK has done a good job of refining his investment pitch document and
pitch itself. During the course of the program and subsequently, KK has secured
numerous opportunities to pitch for investment, both VC and grant based and continues
to improve through every round. Farm Automation has developed a robust go to market
strategy with very clear, aspirational goals to be achieved. KK was a pleasure to work
with and is a very coachable founder.