WHAT IS THE VALUE+D PROGRAM?
Everything you need to launch a successful value add business.
The value+d program has been created in collaboration with Meat & Livestock Australia and Straight To The Source. It is a program specifically for innovative Australian red meat producers (beef, lamb and goat) who are looking for help to explore, test and launch a value-added red meat business.
There is a BIG opportunity for red meat producers to capture significant increases in revenue by pursuing value-adding opportunities:
-Maximise the value fo the whole carcass and shift away from commodities
-Diversify farm revenue and capture actual benefit
-Transform waste streams into high value products and ingredients
-Meet the changing needs of consumers
WHAT YOU NEED TO KNOW
WHEN
Stage One Journey Starter- Nov 2022
Stage Two Hatch- 6 Feb 2023
Stage Three Hone- 8 May 2023
COST
Stage One + Two: $750 (excl. GST)
Stage Three: $1875 (excl. GST)
WHERE
A hybrid model of online sessions and in-person events.
WHAT'S INCLUDED
-
Work on your business with the guidance of experienced agrifood coaches
-
Tailored support to each individual or team
-
Access a comprehensive platform of resources and tools
-
Progress through a fully integrated program pathway
-
Development of your tailored growth roadmap
-
Cohort-based participation
-
Access our broad network of industry mentors, experts and trusted service providers
-
Connections to customers and channel partners
-
PR and particiaption in events
WHO CAN APPLY?
Are you a red meat producer (beef, lamb or goat) who is looking to explore value-adding but not sure yet what you want to do?
YES!
Perhaps you are a red meat producer who has already started your own brand and even started selling direct to consumers?
YES!
Or maybe you are a red meat producer who already has a value-added idea and you want help to launch it into the market?
YES!
WHAT YOU WILL LEARN
This customised program will help you to build the specific capabilities you need to overcome some of the challenges of building a red meat value-adding business. Don't fly solo!
-
Deep understanding of consumer trends and whole carcass utilisation
-
Idea validation and concept testing with real customers
-
Building a viable business model
-
Understanding and building your value chain
-
Customer acquisition and sales
-
Branding, marketing and pitching your business
-
New product development
-
Food safety and regulatory requirements
-
Labelling and shelf life
-
Packaging and processing technologies
HOW IT WORKS
A fully integrated program pathway to help you navigate the different stages of building a value add business.
The red meat value+d program is structured over three key stages. Anyone who submits an application will get access to our Journey Starter online program to help you refine your concept. Each stage of the value+d program involves a selection process with a specific number of participants moving through to the next stage.
We will be running a number of value+d programs each year.
STAGE ONE- EXPLORE
Self paced- Journey Starter
-
Self-paced online program
-
1:1 coaching session
-
12-15 finalists selected to progress to stage two
Launches November 2022
STAGE TWO- VALIDATE
8 weeks- Hatch
-
1:1 business coaching
-
Practical group sessions
-
Expert masterclasses
-
Pitch practice
-
10 selected to progress to stage three
Launches 6 February 2023
STAGE THREE- LAUNCH
8 weeks- Hone
-
Business model design
-
Connections to channel partners + customers
-
1:1 coaching + mentoring
-
High profile events + PR
-
Post-program support
Launches 8 May 2023
WHY NOW?
The Australian food and agribusiness sector is predicted to triple in value to $100 billion by 2030. Businesses are poised to unlock new opportunities by meeting the changing needs and behaviours of consumers. Value-adding will be a key source of more sustainable competitiveness, greater differentiation and higher margins.
In particular, traditional industries such as red meat can take advantage of thee opportunities by creating higher value products that align to health and wellness; convenience (snacking); provenance; free from and high protein diets.
