What is it?
The program has been created in collaboration with Meat & Livestock Australia and Straight To The Source.
It is a program specifically for innovative Australian red meat producers (beef, lamb and goat) who are looking for support to explore, validate and commercialise a value-added red meat business.
by creating more value for your customers...you will capture more value for your business!
There is a BIG opportunity for red meat producers to capture significant increases in revenue by pursuing value-adding opportunities:
Maximise the value of the whole carcass (in some cases up to 5X) and shift away from commodities
Diversify farm revenue and capture the actual benefit
Transform waste streams into high value products and ingredients
Meet the changing needs of consumers with high value, premium food products
However, we know that building a red meat value add business can be tricky and at times you feel like you are flying solo!
Well you have landed in the right place!
The program will help you to overcome these challenges and provide you with the support, confidence and capabilities to develop a successful value-add venture.
Stage One: 4 April 2022 (Self-paced online program)
Stage Two: 6 June 2022 (6 week program)
Stage Three: Early Aug 2022 (8 week program)
Virtual and in person when possible
Work on your business with the guidance of experienced agrifood coaches
Access a comprehensive platform of resources and tools to support the development of your new red meat venture
Development of your tailored 12-month roadmap
Access to our broad network of industry mentors, experts and trusted service providers
Connections to customers and channel partners
PR and participation in events
Do you want to explore a red meat value added business?
Register for an upcoming free introductory workshop
It has given me the resources and confidence to set out and take a few more steps in the direction of setting up my new idea. It was practical and relevant and the networks and contacts were invaluable. I loved it!
Building a business can be tricky! Let us help
This customised program will help you to build the specific capabilities you need to overcome some of the challenges of building a red meat value-adding business. Don't fly solo!
Essential skills you'll learn
Who should apply?
Deep understanding of consumer trends and whole carcase utilisation
Customer acquisition + sales
New product development
Labelling and shelf life
Packaging and processing technologies
Idea validation and concept testing with real customers
Branding, marketing + pitching your business
Food safety and regulatory requirements
Building a viable business model
Understanding and building your value chain
Are you a red meat producer (beef, lamb or goat) who is looking to explore value-adding but not sure yet what you want to do?
Maybe you are working on a red meat idea with a producer?
Perhaps you are a red meat producer who has already started your own brand and even started selling direct to consumers?
Or maybe you are a producer and you have an idea for a new value-added red meat product?
How to apply?
Expressions of interest are open now!
Click any of the 'submit your EOI' buttons and fill in the simple form. Once you have submitted your form, one of our team will be in touch with you to talk through next steps.
You can also book a 1:1 chat with the team at a time that suits!
Expressions of interest
are open now!
Register for an upcoming workshop
How does it work?
The red meat program is structured over a 4 month period and is divided into three key stages. Each stage will involve a selection process with a specific number of participants moving through to the next stage. Anyone who submits an EOI will get access to the FREE online program in Stage One.
Introduction to value adding
Self-paced online program
1:1 coaching session
15 finalists selected to progress to stage 2
1:1 business coaching
Practical group sessions
10 selected to progress to stage 3
Business model design
Connection to strategic channel partners + customers
1:1 coaching, mentoring + experts
High profile events + PR
Creating a value-add business
Opens 4 April 2022
Launches 6 June 2022
Launches early Aug 2022
21 Feb 2022
15 May 2022
16-27 May 2022
30 May 2022
6 June 2022
$200 billion by 2030
Register for an upcoming free introductory workshop
The Australian food and agribusiness sector is predicted to triple in value to $200 billion by 2030. Businesses are poised to unlock new opportunities by meeting the changing needs and behaviours of consumers. Value-adding will be a key source of more sustainable competitiveness, greater differentiation and higher margins.
In particular, traditional industries such as red meat can take advantage of these opportunities by creating higher value products that align to health and wellness; convenience (snacking); provenance; free from and high protein diets.
I believe that projects like this will have a significant impact on the commercial viability of lamb farming, as producers move away from the low margins and unpredictability of commodity businesses into the higher margin and more consumer-focused opportunities of value-adding.