VALUE+D GRAINS
Helping Australian grain growers to build and grow value-added grain businesses.
WHAT IS THE VALUE+D GRAINS PROGRAM?
Everything you need to build and grow a successful value add food business.
The value+d program has been created in collaboration with Grains Research and Development Corporation (GRDC) and Straight To The Source. It is a program specifically for Australian grain growers who are looking for help to explore, build and grow value-added grains businesses.
There is a BIG opportunity for grain growers to manage seasonal risks and diversify farm revenue streams through the development of high value products that meet the changing needs of consumers. These opportunity areas include (but are not limited to):
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Plant-based protein and dairy alternatives
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Health and wellness
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Convenience and snacking
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Functional foods
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Sustainability and provenance
WHAT YOU NEED TO KNOW
WHEN
Applications Open- 30 January 2023
Regional Workshop Roadshow- February/March 2023
12-week program launches- 3 April 2023
COST
A program fee of $1450 (excl. GST) will apply to the 12-week program. We cover accommodation and all meals the for face to face workshop in June.
WHERE
A hybrid model of online sessions and one in-person event (3 days) in June 2023.
WHAT'S INCLUDED
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Work on your business with the guidance of experienced agrifood coaches
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Tailored support to each individual or team
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Access a comprehensive platform of resources and tools
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Development of your tailored growth roadmap
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Cohort-based participation
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Access our broad network of industry mentors, experts and trusted service providers
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Connections to customers and channel partners
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PR and participation in food industry events
WHO CAN APPLY?
Are you a grain grower who is looking to explore and build a value-added business but not sure how to get started?
YES!
Perhaps you are grain grower who has already started your own brand/business and are selling to some customers and now you want to take it to the next level?
YES!
Or maybe you are someone who has a value-added business idea and you want to partner with a grain grower? You can also be already on a team with a grower.
YES!
WHAT YOU WILL LEARN
This customised program will help you to build the specific capabilities you need to navigate the journey of building a value-added food business. Don't fly solo!
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Deep understanding of consumer trends, market opportunities and purchase behaviours
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Idea validation and concept testing with real customers
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Understanding and building a viable business model
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Understanding and building your value chain
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Customer acquisition and sales
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Branding, marketing and pitching your business
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New product development
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Go to Market strategy and launching/scaling your product
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Food safety and regulatory requirements
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Labelling and shelf life
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Packaging and processing technologies
"By participating in the program I was able to identify the channels that we wanted to explore and from that, we analysed our opportunity cost and helped us to make a decision to start in foodservice and grow our channels from there."
PIP LAWSON,
PINNAROO FARMS
ALUMNI 2020
HOW IT WORKS
A customised program to help you navigate the different stages of building a value add business.
The grains value+d program is a customised 12-week program designed to help you navigate the different stages of launching a new product or business around value-adding.
Anyone who submits an application will also get FREE access to a short, self-paced course to help you refine your concept and build some skills before you start the program. Up to 8 finalists will be selected to participate in the 12-week program.
FREE ONLINE COURSE
Apply today to get access to our free self-paced course
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Self-paced online program
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1:1 coaching session
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6-8 finalists selected to progress to stage two
12-WEEK PROGRAM
Online and face to face events
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1:1 business coaching
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Practical group sessions
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Expert masterclasses
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Business model design
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Connections to channel partners and customers
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High profile events + PR
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Post-program support
Launches 3 April 2023
"The program helped us progress our idea into something much closer to reality. The connections we made throughout the program allowed us to refine our concept and work towards our prototype. It helped develop our confidence in ourselves and our business model. What seemed overwhelming and unattainable at the beginning of the program now feels within reach".
