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VALUE+D GRAINS

Helping Australian grain growers to explore, build and launch value-added grain businesses.

WHAT IS THE VALUE+D GRAINS PROGRAM?

Everything you need to launch a successful value add food business.

The value+d program has been created in collaboration with Grains Research and Development Corporation (GRDC) and Straight To The Source. It is a program specifically for  Australian grain growers who are looking for help to explore, test and launch a value-added grains business.

There is a BIG opportunity for grain growers to manage seasonal risks and diversify farm revenue streams through the development of high value products that meet the changing needs of consumers. These opportunity areas include (but are not limited to): 

  • Plant-based protein and dairy alternatives

  • Health and wellness

  • Convenience and snacking

  • Functional foods

  • Sustainability and provenance 

If you are a grain grower and you want to explore if this the right program ? Book a call or join an info session

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WHAT YOU NEED TO KNOW

WHEN

Applications Open- 30 January 2023

Regional Workshop Roadshow- February/March 2023

12-week program launches- 3 April 2023

COST

A program fee of $1450 (excl. GST) will apply to the 12-week program. We cover accommodation and all meals the for face to face workshop in June.

WHERE

A hybrid model of online sessions and one in-person event (3 days) in June 2023.

WHAT'S INCLUDED

  • Work on your business with the guidance of experienced agrifood coaches

  • Tailored support to each individual or team

  • Access a comprehensive platform of resources and tools

  • Development of your tailored growth roadmap

  • Cohort-based participation

  • Access our broad network of industry mentors, experts and trusted service providers

  • Connections to customers and channel partners

  • PR and participation in food industry events 

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WHO CAN APPLY?

Are you a grain grower who is looking to explore value-adding but not sure yet what you want to do?

YES!

Perhaps you are grain grower who has already started your own brand and are selling to some customers and now you want to take it to the next level?

YES!

Or maybe you are grain grower who already has an idea for value-added products and you want help to launch it into the market?

YES!

WHAT YOU WILL LEARN

This customised program will help you to build the specific capabilities you need to navigate the journey of building a value-added food business. Don't fly solo!

  • Deep understanding of consumer trends, market opportunities and purchase behaviours

  • Idea validation and concept testing with real customers

  • Understanding and building a viable business model

  • Understanding and building your value chain

  • Customer acquisition and sales

  • Branding, marketing and pitching your business

  • New product development 

  • Go to Market strategy and launching your product

  • Food safety and regulatory requirements

  • Labelling and shelf life

  • Packaging and processing technologies

"By participating in the program I was able to identify the channels that we wanted to explore and from that, we analysed our opportunity cost and helped us to make a decision to start in foodservice and grow our channels from there."

PIP LAWSON,
PINNAROO FARMS
ALUMNI 2020

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HOW IT WORKS

A customised program to help you navigate the different stages of building a value add business. 

The grains value+d program is a customised 12-week program designed to help you navigate the different stages of launching a new product or business around value-adding.

 

Anyone who submits an application will also get FREE access to a short, self-paced course to help you refine your concept and build some skills before you start the program. Up to 8 finalists will be selected to participate in the 12-week program.

FREE ONLINE COURSE

Apply today to get access to our free self-paced course

  • Self-paced online program

  • 1:1 coaching session

  • 6-8 finalists selected to progress to stage two

12-WEEK PROGRAM

Online and face to face events

  • 1:1 business coaching

  • Practical group sessions

  • Expert masterclasses

  • Business model design

  • Connections to channel partners and customers

  • High profile events + PR

  • Post-program support

Launches 3 April 2023

30 January 2023

APPLICATIONS OPEN

Applications open on the 30 January 2023. Click on any of the 'apply' buttons to fill in a simple application form. 

19 March 2023

APPLICATIONS CLOSE

Applications close on the 19 March 2023 and we will commence our selection process. We will be in touch with you throughout to keep you updated.

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"The program helped us progress our idea into something much closer to reality. The connections we made throughout the program allowed us to refine our concept and work towards our prototype. It helped develop our confidence in ourselves and our business model. What seemed overwhelming and unattainable at the beginning of the program now feels within reach".

REECE + TEGAN MODRA
THE CRACKED POD
ALUMNI 2022

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STILL GOT QUESTIONS?

Book a call with our expert team and we'll help you decide which pathway is right for you and your venture.

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