Red Meat Challenges


In partnership with Farmers2Founders, Meat & Livestock Australia are looking for innovative business ideas and concepts that solve a problem on farm or for the red meat industry. 

If you have an idea, concept or you are an early-stage startup business that is addressing any of the following red meat industry challenges we would like to hear from you.

Once you have submitted your idea, we will be in touch to talk through next steps and see which one of our venture creation programs you might be best suited for!

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Got an idea?

Are you a producer, tech developer, student, entrepreneur or research team with an idea or concept to solve an on farm problem for the red meat industry?

We are looking for ideas in the following areas:


​Maximise whole carcase value

  • Concepts that help producers diversify their revenue by moving from commodities to higher value products

  • Ideas that increase the value of by-products, co-products and hides

  • New red meat products that address global trends such as convenience, snacking, wellness, and personalised nutrition

Objective Measurement

  • Solutions that leverage outcomes from LDL and maximise benefits to producers

  • Ideas that drive outcomes from MLA objective measurement programs


Fiona Aveyard, Outback Lamb

Still got questions?

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Bill Mitchell, Optiweigh

Data Insights and Decisions


  • Support information capture and sharing along the supply chain

  • Connect producers to their consumers enabling them to provide products that are fit for purpose and capture greater value

  • Solutions that facilitate value-based pricing

Northern Australia

  • Reproductive projects that support commercialisation of outcomes from MLA Norther Breeding Business Program


  • Ideas that support the industry Carbon Neutral 20 Objective

  • Solutions that enable producers to improve environmental outcomes

  • Concepts that accelerate commercialisation of the National Livestock Methane Program

Submit your idea today!

Not sure where your idea fits? That's ok, we want to hear from you!

Current Programs- Open for applications

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Say 'Hi' to our Alumni

Some of our incredible producers who have completed an F2F program. Meet all our alumni here