Image by Saad Chaudhry

Case Study

Marian McGann

The Producer

Marian McGann is a livestock and wool producer located in Wyangala NSW.  She came into the program with an idea already on the market, My Pocket Mate-Stock Keeper.  

 

The F2F program supported Marian to take a broader look at her business, and how her product solves an industry problem: stock theft

Program learnings

During the program, Marian was able to develop new business and marketing skills and learnt more about her customers.  

 

Her product did not change throughout the program, but she now has a renewed focus on the areas of the business that require her attention including marketing.

 

Most significantly, the program also helped Marian articulate a desire to influence industry decisions at a policy level, and this will be her primary focus going forward.

henry-perks-aOTBPSDjgj0-unsplash.jpg

Supporting producers to transform agrifood and fibre

  • Facebook
  • Twitter

© 2020 All rights reserved, Farmers2Founders - Website by Ignite Consulting