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For producers with innovative business ideas for unique food products or novel technology

Validate your business idea with real customers and build your skills and network to help kick start your new business venture with the Farmers2Founders Ideas Program.

Applications NOW OPEN

The Farmers2Founders Ideas Program is a 3 month program designed for primary producers who are wanting to work out whether their business idea is worth pursuing. The program equips you to test ideas, build capability and confidence to launch new products and services and kick start new business ventures.

The Ideas Program provides funding, tailored resources and coaching over an intensive 12 weeks. You will talk to over 30+ potential customers to help validate your idea, work out your business model and develop a plan to take the next step in your journey as an entrepreneur. 

The next Ideas Program will be commencing on the 29th March 2021 and runs to mid-June 2021.

Want to learn more?

Book in a 20-minute office hours session with one of the F2F team.

 2021 Application Timeline

14 Jan 

Applications Open

1 Feb

 Online Course

Opens

12 Feb

 Applications Close

22 Feb-5 March

Applicant Shortlisting

8-19 March 

Selection Panel Interviews

19 March

 Finalists Announced

29 March

 Ideas Program Kick Off

For any questions regarding these dates please contact us at

claire@farmers2founders.com

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“Thanks to F2F, I feel confident that I have an understanding of various business tools, models and digital technology platforms. My biggest takeaway from this course is that it's okay to pivot, to fail, reflect, evaluate and adjust. I feel much more confident to reach out when I don't know or understand a concept’.

Phillipa Lawson, The Pinnaroo Farmer

Selection Process

Eligible applicants will go through a three stage process. Successful finalists who progress through each stage will be invited to join the Ideas Program.

Stage 1
Pre-Program 

All eligible applicants will be invited to complete our free online course during the 'application open' period. This course will cover a basic syllabus of program content giving participants an understanding of the principles of the Ideas Program.

 

Note this course is not compulsory as part of the selection process however any applicant who is successful into the Ideas Program will be expected to have completed the course prior to 29th March.

Stage 2
Acceptance into Program:

Applicants who have completed the online course and/or who are shortlisted after submitting an application will be invited to a 'virtual' selection interview.

 

The F2F team and external panel will assess each applicant and announce the winners on the 19th of March.

Stage 3
Ideas Program Delivery 

All Successful applicants who secure a place in the Ideas Program will be expected to have completed the online course prior to the commencement of the Ideas Program on the 29th March. From there, you will go through an intensive 12-weeks which will finish with a graduation event in June.

Watch a quick information session here

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Supporting producers to transform agrifood and fibre

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How Stage 3 works: The Ideas Program

Applicants who successfully progress through the selection process will pitch for a position in the Ideas Program. 

The Ideas Program has been designed to specifically help you to build entrepreneurial skills and connect with our broad network in order to move your business ideas forward

Structured

Program

12-week program (delivered virtually and face-to-face when possible) including: Onboarding of participants; weekly workshops; expert sessions; coaching; networking opportunities and graduation event.

Tailored program to your needs

We customise the program to your particular needs by matching you with your own coach throughout the program who will provide 1:1 guidance and support.

Community Collaboration

Access to our online community platform which will allow you to collaborate and connect with your peers and have access to real time resources and program content.

The next Ideas Program launches 29 March 2021 and runs to June 2021.

Submit an Application Form 

Ready to take your idea to the next level, hit the button to start your journey with Farmers2Founders

Who is it for?

The Ideas Program is for primary producers who are working on an idea for a new business venture that:

  • Creates additional ‘value’ to your production by developing unique value-add food or fibre products for consumers Eg. transforming red meat into new healthy protein snacks

 

  • Develops novel technology such as a software platform, piece of hardware, machinery, process or device that solves a problem on your farm or for your industry.

You are looking for help in:

  • Working out whether your idea is worth pursuing 

  • Developing new skills and tools to kick start your new business

  • Expanding your network through access to other innovative producers, potential customers and expert support

Sound Like you?

Submit an application form and one of our team will get in touch with you to have a chat!

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Ideas Program 

Alumni

Read more about our previous Ideas Program teams and their experience and achievements.

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Why Apply?

The Ideas Program delivers some incredible benefits for producers with early stage ideas.

Validate your idea with real consumers and customers

Map out a plan for the next 3-6months of growth for your new business

Identify a viable business model and revenue stream

Expand your network to include other producers, mentors, and customers 

Improve your understanding of start-up best practice

Access to tailored resources, individual business coach support and funding

How to apply

Applications close 12th February 2021.

Submit a application form  at the link below.

You will then be contacted by a F2F team member to set up some time to chat and invite you to join our pre-program online course where you will start to explore your idea further.

Join a close-knit community of entrepreneurial producers building new agtech and value-add businesses.

Need More Information?

Have a question about applying?   Need to understand what we are looking for? Want to know more about our coaches?

 

Book in some time to talk with one of the F2F team

Frequently asked questions

Ideas Program

When do applications open?


Applications are open now. Once you submit your application form we will be in touch to set up a call to learn more about you and your business idea. From there, you will be invited to join our pre-program online course.




How do I apply?


Book in some time with the F2F team to talk through your idea or submit an application form and we will be in touch. From there you will have the opportunity to join our pre-program online course. Once you complete the course, the Farmers2Founders team will provide coaching to get you ready to pitch for a place in the Ideas Program.




How will applications be evaluated / what are you looking for?


Applications will first be screened for eligibility. We will then evaluate ideas based on their potential for industry impact and/or commercial feasibility. We will look for evidence that there are potential customers for this product or service, or that it provides an industry wide positive impact that will make venture succeed. We will then invite you to join our online course and community.




When does the Program Kickoff?


The next Ideas Program will kick off on the 29th of March 2021.




How long does the program go for?


The online course is for two weeks. The course opens on the 1st of February and closes on the 1st of March. The Ideas Program is for 12 weeks following kickoff




Do I need to have an idea for a business or technology?


Yes. You do not have to have started building it though. And it does not have to be a technology- value-added food products for consumers, new food processing technology, and value chain innovations are also welcome to apply.




Do I need to be a primary producer?


Yes, each team must have at least one primary producer involved.




What are the key benefits?


This program is designed to help you test the potential of your idea, and determine how far you want to take it. Each participant will have different goals, such as industry impact, getting closer to consumers, building a big technology company, or creating an additional revenue stream- that’s ok! We will help you get started, and give you the tools you need to make progress toward your goal. Things you will learn include:

  • how to operate using the best practices, processes, and tools that successful entrepreneurs use
  • how to know if your idea is worth pursuing
  • what resources will be required to achieve your goals, and how to attract them




Is this the only program you’ll run?


No, we launch multiple programs throughout the year. Sign up to the mailing list to stay in the loop.




What else do I get?


You will receive expert coaching and mentoring, funding, weekly exercises, access to a national community of progressive producers, and more.




Does it cost anything?


No, but you contribute $1k toward your venture. This does not go to coaching or the program, you get this money to spend on program activities. We match this $1K with $3K in funding to progress your new business idea forward.




Do you take equity?


No!




How many hours per week will I need to commit?


The 12 week program will be intense, but like most things, the more you put in, the more you get out. Over the 12 week program we expect you to spend 5-10 hours/week on your venture.




Who are the coaches and mentors?


The main program coaches are Christine Pitt, Sarah Nolet, Skye Raward, Peter Crane and Cass Mao. Program mentors will be selected based on the participants in each program, but will include experienced entrepreneurs, producer-led new venture teams, and experts in key skills (e.g., website design, product design, accessing capital, digital marketing, etc.).




How many teams will be accepted?


12 teams




Where is the program located?


Currently the program is delivered fully remotely. However, as we assess the situation with COVID-19 in the new year we will try to co-ordinate some face-to-face delivery. Location TBC.




How can I learn more or ask questions?


Email admin@farmers2founders.com or book in for a office hours session with one of the F2F team.




Do you own my IP?


No!




How does the program work?


Each week, we will have a group check in where we review the exercises from the previous week, go over new training material, and often have external experts join. You will also be given your own business coach that will provide custom guidance and support for you and your team. At the end of the 12 week program, you will have a clear idea of whether you want to scale your venture, and what it will take. You will also have a new toolkit to help you maximise your impact.




Will we receive support to travel to any face-to-face events in the program?


Yes, a travel subsidy will be provided to support travel to events.





Bootcamp Program

When do applications open?


Subscribe to our mailing list for regular updates




How many teams will be accepted?


12 teams




How do I apply?


Once applications are open we will ask you to complete a registration form. The Farmers2Founders team will use your responses to the application form to shortlist applicants. Shortlisted applicants will be contacted for interviews. Applicants that are not shortlisted will be notified by email.




How will applications be evaluated / what are you looking for?


Applications will first be screened for eligibility. We will then evaluate ideas based on their potential for industry impact and/or commercial feasibility. We will look for evidence that there are potential customers for this product or service, or that it provides an industry wide positive impact that will make venture succeed.




When does the Program Kickoff?


The next Ideas Program will kick off in March 2020




How long does the program go for?


8 weeks following kickoff




Where is the program located?


Location TBD




Will we receive support to travel to the kickoff?


Yes, a travel subsidy will be provided to support travel to this event.




Do I need to have an idea for a business or technology?


Yes. You do not have to have started building it, though. And it does not have to be a technology- food, foodtech, and value chain innovations are also welcome to apply.




Do I need to be a primary producer?


Yes, each team must have at least one primary producer involved.




Is this the only program you’ll run?


No, we expect to launch regular programs. Sign up to the mailing list to stay in the loop.




What are the key benefits?


This program is designed to help you test the potential of your idea, and determine how far you want to take it. Each participant will have different goals, such as industry impact, getting closer to consumers, building a big technology company, or creating an additional revenue stream- that’s ok! We will help you get started, and give you the tools you need to make progress toward your goal. Things you will learn include:

  • how to operate using the best practices, processes, and tools that successful entrepreneurs use
  • how to know if your idea is worth pursuing
  • what resources will be required to achieve your goals, and how to attract them




What else do I get?


You will receive expert coaching and mentoring, funding, weekly exercises, access to a national community of progressive producers, and more.




How does the program work?


Each week, we will have a group check in where we review the exercises from the previous week, go over new training material, and often have a guest lecture from an industry expert. You will also be given a mentor and/or coach that will provide custom guidance and support for you and your team. At the end of the 8 week program, you will have a clear idea of whether you want to scale your venture, and what it will take. You will also have a new toolkit to help you maximise your impact.




Does it cost anything?


No, but you contribute $1k toward your venture. This does not go to coaching or the program, you get this money to spend on program activities.




Do you take equity?


No!




Do you own my IP?


No!




How many hours per week will I need to commit?


The 8 week program will be intense, but like most things, the more you put in, the more you get out. Over the 8 week program we expect you to spend 6-10 hours/week on your venture.




How can I learn more or ask questions?


Email admin@farmers2founders.com




Who are the coaches and mentors?


The main program coaches are Christine Pitt, Sarah Nolet, and Cass Mao. Program mentors will be selected based on the participants in each program, but will include experienced entrepreneurs, producer-led new venture teams, and experts in key skills (e.g., website design, product design, accessing capital, digital marketing, etc.).





Book office hours session

Interested in getting feedback on your business idea, getting help growing your off-farm business or just wondering what’s involved in F2F programs?  

Office Hours is an opportunity to book in a 20 minute session with one of the F2F coaches to talk about your business, idea or tech adoption challenge, get expert advice and find out more about how Farmers2Founders can help. 

Book your session today!

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