Phillipa Lawson

Ideas Program 2

29 Feb 2020

Phillipa Lawson


hundreds of farmers. From there, the app grew to serve

Program Learning

Through research conducted during the program, Phillipa was able to pinpoint who her customers were, collect evidence around their problems, and consequently give her the confidence to pursue the product and business.

‘Thanks to F2F, I feel confident that I have an understanding of various business tools, models and digital technology platforms. My biggest takeaway from this course is that it's okay to pivot, to fail, reflect, evaluate and adjust. I feel much more confident to reach out when I don't know or understand a concept’.

Supporting producers to transform agrifood and fibre

Program Partners