Margaret Wilson
Ideas Program 1
28 Feb 2019
About
Margaret has an organic tea plantation and produces unique products from her tea trees. Margaret realised there was an opportunity to be harnessed from her overgrown tea plants- using the tea seed oil in skincare products.
Margaret’s goals coming into the program were to acquire the knowledge and confidence required to successfully package and market the cold-pressed tea seed oil to the most appropriate customers.
The idea
Margaret’s goals coming into the program were to acquire the knowledge and confidence required to successfully package and market the cold-pressed tea seed oil to the most appropriate customers.
“The program involved a lot of processes that were new to me. The main activities involved getting out and engaging with potential customers to learn what they want and how my product could fit into the market. Also learning how to create attractive content for Facebook advertising was super helpful, and through this I was able to trial different slogans to see which were effective.”
I’d strongly recommend this program to other producers because it really taught me the value of testing my assumptions and deeply understanding the customer.
Whats next
In the next 12 months Margaret will launch their cold-pressed green tea seed oil product mid year. They are in the process of developing a website and building up their manufacturing capacity to process the product with machinery. The team have a goal to be selling 500 bottles per month.
Margaret Wilson graduated from the 2019 Ideas Program and is based in New South Wales.
Program Partners
