Ideas Program 2
29 Feb 2020
400 farms, with 650 paying subscribers and more than
During the program, John began running basic Facebook advertisements, directing customers to his website, where they can pre-order the chickpea products. John had seven customers register for products once they were in stock, before the program even concluded. John’s next steps are to contact some of these interested customers and set up interviews.
The goal is to get a better understanding of their behaviour and what is important to them when it comes to purchasing food products. Using the insights gathered from these interviews, John will be able to design a product that meets their needs to a higher degree.
Supporting producers to transform agrifood and fibre