Grampians Gourmet Cavendish

Red Meat Value+d Program 1

5 Sept 2022

About

Sarah Hamilton along with her husband Shane, runs a farm in the Grampians region of Victoria implementing sustainable and ethical farming practices to raise Saddleback pigs, prime lambs and other produce. Sarah has been working with F2F team for over 6 months to refine her idea around a value-added red meat business and during stage three, Sarah officially launched Grampians Gourmet Cavendish. Grampians Gourmet provides tailored produce boxes of pasture raised lamb and pork with seasonal spray free produce and flowers. The meat products include both retail cuts and also curated small goods. The business services core customers segments of accommodation hosts, households and individuals via a direct-to-consumer model. The business is utilising couriers, click and collect services and farm gate sales to distribute their products.

Program Journey

During stage three, Sarah has made significant progress since starting the program and has been able to refine her business model, develop a much clearer roadmap to launch her products, registered her business with ASIC and briefed a graphic designer to build her brand and logo. An important step in the program, has been the ability for Sarah to align with and engage her business partner in this aspect of the overall farming operation. Similarly, involvement in the three-day bootcamp provided Sarah with the opportunity to meet with labelling and packaging manufacturers as well as the visits to Harris Farm and Pinos providing inspiration and ideas for future product lines.

It has helped with every aspect of my business idea, the business start-up and launch. The Farmers2Founders Hatch and Value+d programs have been incredible for me. Every aspect of the program has been a huge learning curve for me and I will be applying all learnings moving forward

What's Next

Over the next 3-6 months, Grampians Gourmet will be planning a soft launch of the produce boxes direct from farm and then progress to finalising the business’s branding and website. From here, accommodation hosts will be secured as customers with a number already reaching out to secure supply. The business is forecast to process 140 lambs in the next couple of months which will allow the business to meet demand for its new products.