Over the course of the program Brenton has spoken to a number of potential customers to understand their current performance management strategies and feeding strategies. He has had some difficulties with time availability due to his workplace being under pressure in COVID-19 as well as other matters.

In addition, through customer interviews Brenton discovered that the problem was not as potent for many producers as he thought it would be. He is now reconsidering a path forward for the business and deciding whether achieving just one or two installations is attractive enough to pursue the idea.