WHAT IS THE SEED YOUR GROWTH SERIES?
We know navigating the process of raising seed capital can be daunting. Don't fly solo!
The Seed Your Growth masterclass series has been developed in partnership between Finley Capital Group and Farmers2Founders.
Our program follows a comprehensive and practical masterclass series to help agrifood startups and early stage growth companies develop a level of understanding and readiness in advance of launching an equity crowdfunding campaign. We will provide you with 1:1 mentoring opportunities, business coaching, access to investment experts and practical resources.
ABOUT FINLEY GROUP
Finley Group is a fast-growing investment platform with a capital advisory arm. Finley Group offer a range of platforms that focus on companies looking for investment and investors looking for high quality investment. Finley Group are owners and operators of Microwd and Crowdfunding.com.au, 2 licensed equity crowdfunding platforms.
They have been working in this sector for nearly 20 years and the team have been either successful founders or have worked along side successful growth companies across multiple sectors.
WHAT YOU NEED TO KNOW
WHEN
FREE Introductory Webinar: 15 September 2022
Program Kick Off: 5 October 2022
Face2Face Workshop: Week 7- 14 November 2022 (week commencing)
COST
$495 (excl. GST) for program participants. Farmers2Founders will be offering 3 sponsored spots in the program for female-led businesses.
WHERE
A hybrid model of online sessions and in-person event.
WHAT'S INCLUDED
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Comprehensive 7-week program of practical masterclasses with industry experts.
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1:1 mentoring sessions with the Finley Capital team.
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Ongoing business coaching and support for those looking to raise in 6-12months
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Exposure to the investment community
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Online learning platform with practical tools and resources
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Discounted fees on your EOI (from $950 to $399) and listing fee ($1980 to $995) for all masterclass participants and valid for a period of 12 months after the program
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Scholarships awarded by Farmers2Founders for the top 3 female-led agrifood businesses
WHO SHOULD APPLY?
If you are a agrifood startup or early stage growth company in Australia with great ambition, then you will most likely consider capital raising on your growth journey.
Our program is open to agrifood startups and early stage companies who are looking to raise capital via equity crowdfunding in the next 3-6-12 months. We will continue to support all businesses following the program to assist with you getting ready to raise.
For founders it is essential to get investor ready and prepare well in advance. Having a deep understanding of equity crowdfunding, what it means for your company and how to launch a campaign effectively is critical- before you need to raise capital.
JOIN A FREE INTRO WEBINAR
VIRTUAL, 15 SEPTEMBER 2022
12-1PM (AEST)
Join Famers2Founders and Finley Group for an introduction to equity crowdfunding and to learn more about the 7-week masterclass series.
If you are new to capital raising, planning on raising capital via equity crowdfunding during the next 12 months or keen to build your knowledge around investor readiness, this webinar is a must attend.
HOW IT WORKS
Supporting agrifood startups and early stage growth companies to navigate equity crowdfunding.
The objective of this masterclass series is to guide agrifood startups and early stage growth companies through what is required to raise seed funding through equity crowdfunding.
The program is structured over a seven week period with weekly online masterclasses delivered by investment experts. The program will culminate in a face to face event including mentoring sessions, networking and a curated investor panel.
ABOUT EQUITY CROWDFUNDING
Australian startups are turning to equity crowdfunding in increasing numbers, with a total of $27 million raised in FY22.
In Australia, a company can raise up to $5M in equity crowdfunding via a licensed Equity Crowdfunding Intermediary with an online investment platform. Eligible retail investors are permitted to invest up to $10,000 per company per year via Equity Crowdfunding.
In FY22, the Food & Beverage and Farming & Agriculture sectors were both among the top 5 for funding volume, demonstrating the growing popularity of equity crowdfunding as a financing option for Australian startups.
WEEK ONE- PLANTING THE SEED
Virtual, 5 October 2022, 12-2:00pm
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What is equity crowdfunding?
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Eligibility and regulations
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The equity crowdfunding process
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Investor readiness
WEEK TWO- EXPRESSION OF INTEREST
Virtual, 12 October 2022, 12-2:00pm
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Expression of interest phase overview
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Key elements and costs
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Landing page
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Video
WEEK THREE- CREATING A CLEAN SLATE
Virtual, 19 October 2022, 12-2:00pm
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Importance of governance
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ASIC requirements
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Shareholders
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Directors and company checks
WEEK FOUR- OFFER DOCUMENT
Virtual, 26 October 2022, 12-2:00pm
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Offer stage overview
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Offer document template
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Financials, constitution and shareholder rights
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Investor highlights
WEEK FIVE- RALLYING A CROWD
Virtual, 2 November 2022, 12-2:00pm
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Importance of building a crowd
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How to build a crowd
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Awareness
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Creating FOMO
WEEK SIX- WELCOMING SHAREHOLDERS
Virtual, 9 November 2022, 12-2:00pm
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Types of shareholders
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ASIC
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Expectations of companies
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How to engage shareholders
WEEK SEVEN- IN THE HOT SEAT
Face2Face Workshop, week commencing 14 November 2022
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1:1 mentoring session
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Curated panel
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Networking
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Interviews
