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“We wouldn’t be here without the guidance and coaching we received from Farmers2Founders. The expertise and level of support we received really blew us away." 


     Penny Schulz & Jo Williams 

     Ideas Program Graduates

Ideas Program 2019 cohort 

Check out some of the journeys below 

Penny Schulz and Jo Williams were dissatisfied with a fragmented livestock marketing system and were keen to find a solution that suited the needs of producers and stock agents.

Learn more about FarmStocker Agent here.


Gaethan Cutri entered the program with the goal to build an app that he hopes to improve the efficiency, productivity and accuracy of his fruit pickers

Learn more about Gaethan's journey here. 


Margaret Wilson has an organic tea plantation and produces unique products from her tea trees.


Learn more about Margaret's journey here

Gippsland Peals 

Sara Bailey & Cheryl Jakobi

Producers Sara Bailey and Cheryl Jakobi of Gippsland Pearls developed a dried mushroom powder from oversupply and wastage coming off their mushroom farm. "The process of going out and talking to customers and identifying our value proposition was invaluable, and I have started to implement a lot of these processes within our farming business."


Lawless Beef Co. 

Jodie Lawless 

With customers increasingly demanding transparency and a closer connection to their food,  Jodie developed BOXD, a sales platform for farmers within the South Burnett region that will allow farmer direct sales, and promote the region as a foodie hub. "I was attracted to the program because it was an opportunity to work with like-minded producers with a similar vision, who were also on a new venture creation journey. Also being able to complete the program remotely was a huge benefit". 


Templemore Partners

Chris Delahunty 

Victorian based grain grower Chris Delahunty is developing a record keeping tool to compare yield forecasts, nitrogen decisions and end yield, to provide farmers and agronomists with deeper insights that will ensure better management decisions for future seasons. "I believe it's important and valuable for producers to be involved in the venture creation process. They understand the problems that are real to them, and therefore can develop an idea that solves that problem. The producers also understand what technologies will and won’t be adopted by farmers."

MyPocketMate- Stock Keeper

Marian McGann

Marian McGann entered the Ideas Program to work on her existing product - My Pocket Mate- Stock Keeper. "The most useful thing I learnt from the program is that to make your product a success, you have to work at it all the time – and this program gives you the skills to adapt, identify key issues – and all-in-all, to watch, interpret and react to what is going on in the world concerning your business."


Green Graze

Will Hooke

Will Hooke designed Green Graze- a cost-effective “techno grazing” management system designed to increase stock performance without infringing on animal welfare or negatively impacting the surrounding environment. "By participating in the program, I gained a much better understanding of how quickly the agtech industry is moving. I really benefitted from the process of thinking about other customers, and developing and testing different hypothesis. These processes have really helped in the development of my idea". 

C.L Contracting 

Clint & Trevor Ledgard 

Clint and Trevor Ledgard are a great combination of contractor, engineer and grower. They are currently building a device with machine vision and abilities to allow pruning equipment to recognise posts and cordons. "Now that I have developed a strong minimum viable product I am confident moving forward and looking for the right pilot customer. The Ideas Program helped me to get a better understanding of who the competitors are, and how to protect my IP". 

S&R Enterprises 

Scott & Rachael Messenger 

Husband and wife team Scott and Rachael Messenger are developing a new zero drift recycle vineyard sprayer.  Their device will allow the safe use of chemicals in delicate environments such as high density urban areas or sensitive neighbouring crops. The market currently offers semi-recycling sprayers, but these still produce a percentage of spray drift.

Farmers2Founders (F2F) is a world-first innovation program tailored to producers that equips them to act as frontline innovators and supports them to develop entrepreneurship & technology capabilities, so they can solve critical industry challenges.

Along side our industry partners we aim to find and support Australian producers to bring bold new ideas to the industry, here are some of our current cohort benefiting from the program... 

Do you want to be part of transforming agrifood & fibre value chains?
Sign up for more information on upcoming programs