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Solve this challenge

Farmers2Founders is working with industry groups; R&D Corporations; large food & beverage corporates and agribusinesses; and individual producers to identify the most pressing problems and exciting opportunities along the agrifood & fibre value chain and in aquaculture & fisheries that need innovative solutions and entrepreneurial solution providers.

If you have an idea, concept or you are an early-stage startup business that is addressing any of the following challenges we would like to hear from you.  We also welcome other ideas and concepts (not included in the challenges below) that have the potential to deliver benefit to producers and/or the overall performance of Australia’s agrifood & fibre or aquaculture & fisheries sectors. 

Once you have registered you will have access to our online Journey Starter program that will help you develop your concept/solution further.


The top 5 concepts will be eligible to pitch for the inaugural F2F Challenge Award which attracts a $1200 cash prize and automatic entry into the F2F Hatch Program (valued at $12,000).

Please note this is not a research funding program, we are looking for ideas/concepts/solutions that have potential to be commercialised within the next 12 months via the creation of a new startup business, or acceleration of an existing startup business.

The Challenge Areas


•   Developing new, novel, high-value uses of products and by-products targeted at: human health, nutrition and allergenicity, high-value feed uses, new industrial uses, or biofuels

•    New technologies that reduce labour costs and/or improve the efficiency of repetitive tasks such as seeding, fertilizing, spraying and harvesting (including automation and robotics)

•   Maintain and/or improve the price of Australian grain through differentiation based on: functionality, food safety and traceability, sustainability of production, reduced downgrading, new and/or enhanced grain classification processes, and optimal management of biosecurity issues

•    Providing solutions that enable growers to optimise input costs and profitability through data-informed decision-making

Read more about GRDCs strategic priorities and challenges:

See More - Red Meat Challenges...

Objective measurement

  • Solutions that leverage outcomes from LDL and maximise benefits to producers
  • Ideas that drive outcomes from MLA objective measurement programs

Northern Australia

  • Reproductive projects that support commercialisation of outcomes from MLA Northern Breeding Business Program
  • Develop a tick vaccine


  • Ideas that support the industry Carbon Neutral 30 objective
  • Solutions that enable producers to improve environmental outcomes
  • Concepts that accelerate commercialisation of the National Livestock Methane Program

Maximise whole carcase value

  • Concepts that help producers diversify their revenue by moving from commodities to higher value products
  • Ideas that increase the value of by-products, co-products and hides
  • New red meat products that address global trends such as convenience, snacking, wellness, and personalised nutrition


Data insights and decisions

Looking for solutions that:
•    Support information capture and sharing along the supply chain
•    Connect producers to their consumers enabling them to provide products that are fit for purpose and to capture greater value
•    Solutions that facilitate value-based pricing

See More - Wine Australia Challenges

* Decreased carbon emissions in vineyards including low emissions vineyard machinery * UV lamps for Botrytis nd MIldew Management building on available research and open-source specifications * Single entry spray diary solution that allows growers to interact with purchasers system. For exampe, a national system which allows: - growers to enter spray diary records once, either through an existing platform (GrapeWeb, GrapeLink, VitiCentral, GrowData) or via a new, vanilla, online spray diary. - these records to be stored securely 'centrally' - the grower to authorise sharing of selected records to approved receivers (Eg. to winery A who uses GrapeWeb and to Accolade, and also to SWA and others) - the retrieval and display (analysis, printing, emailing) of historical records * "Operational Media" opportunities for grape/wine grower goups to engage with each other, share information/data and learn from one another * Business model for off-the-shelf digital connectivity solutions across all platforms (cell, IoT, broadband, NBN, LoRaWAN). May include one-stop-shop consultancy services * Automated spray tank refilling * Yield estimation at multiple time points and phenology stages for grape vineyards (pre bud-burst), infloresecence emergence, berry set, canopy closure and bunch occlusion * Social enterprise models to support tech adoption for small producers * Smoke exposure of vineyards- early risk assessment, removing smoke flavours * Open access digital and data platforms to improve profitability and relationships along the winegrape value chain * Reduced input (energy, materials, time) wine stabilisation (tartrate, haze protein) processes * Decreased waste streams from vineyards and wineries * Processes for establishing robust measurements of objective quality parameters that relate grape attributes to wine styles and business models to support their use * Mapping data requirements for maintaining wine compliance and improving indsutry sustainability (reducing effort, increasing adoption, automated data collection, increased data sharing, open-source mapping to increase interoperable solutions) * Removing barrier to zero residue wines and tackling herbicide reliance * Connectivity at the farm level * Carbon abatement methodologies (soil carbon, carbon capture from fermentation, algae sequestration, waste water) * Accreditation and economic incentivisation associated with the Sustainable Winegrowing Australia program



  • Robotic grapevine pruning (vision systems, mechanisation, remote pruning, training modules including use of virtual/augmented reality for training both human and robotic pruners)

  • No/low alcohol red wine products made from wine grapes

  • Automated vineyard irrigation scheduling including sensing & decisions support tools

  • Winery automation, sensing and robotics (barrel handling, fermentation, storage monitoring)

  • Comprehensive Australian wine grape vineyard data set (variety, change over time, management contact, maintenance & governance of data)

Native Foods

Australia’s Native Foods & Agriculture sector presents considerable potential to deliver commercial, social, cultural, environmental, and health benefits to both Indigenous and non-indigenous Australians.  However, the sector is lagging behind in the adoption of modern agrifood technologies.  We are looking for tech ideas and solutions in the following areas:

•    Harvesting, cleaning and handling of native crops (any species and both wild harvest and commercial production) 
•    Traceability and provenance 
•    Extraction of bioactive or aromatic compounds (technologies that improve extraction efficiencies and/or produce novel compounds)​

  • New ingredients, foods or cosmetics/skin care based on native plants or botanicals 


Alternative Protein & Plant-Based Products

Consumer (and investor) interest in non-meat-based protein and plant-based diets is increasing globally.  This is due in part to health and environmental concerns as well as animal welfare.  


As the market continues to grow there are many opportunities for new technologies, products and ingredients as well as the re-emergence of processes such as fermentation driven by issues of gut health in addition to its potential to create new alternative protein platforms.  


Innovative concepts, ideas and early-stage solutions are sought that capture these opportunities.

Fisheries & Acquaculture

Fisheries Research and Development Corporation (FRDC)

  • Develop solutions to increase growth and survival within aquaculture operations

  • Implement decision support tools that pair AI & existing datasets for business continuity and growth

  • Develop renewable energy propulsion solutions for commercial fishing vessels

  • Implement solutions for industry-level biosecurity preparedness


Food Waste, Sustainability and Alternative Production Systems


There is an imperative for all sectors across Australia’s agrifood industry to address problems of food waste; improved sustainability (eg in packaging); and new controlled atmosphere production systems (vertical/urban farming systems).  


Innovative concepts, ideas and early-stage solutions are sought that address these issues at any point along the value chain.