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Case Study

Marian McGann

Ideas Program 1

28 Feb 2019


Marian McGann is a livestock and wool producer located in Wyangala NSW. She came into the program with an idea already on the market, My Pocket Mate-Stock Keeper.

The F2F program supported Marian to take a broader look at her business, and how her product solves an industry problem: stock theft

The idea

During the program, Marian was able to develop new business and marketing skills and learnt more about her customers.
Her product did not change throughout the program, but she now has a renewed focus on the areas of the business that require her attention including marketing.

Most significantly, the program also helped Marian articulate a desire to influence industry decisions at a policy level, and this will be her primary focus going forward.

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Supporting producers to transform agrifood and fibre


Marian McGann

Program Partners