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Case Study

Margaret Wilson

Ideas Program 1

28 Feb 2019

About

Margaret has an organic tea plantation and produces unique products from her tea trees. Margaret realised there was an opportunity to be harnessed from her overgrown tea plants- using the tea seed oil in skincare products.

Margaret’s goals coming into the program were to acquire the knowledge and confidence required to successfully package and market the cold-pressed tea seed oil to the most appropriate customers.

The idea

Margaret’s goals coming into the program were to acquire the knowledge and confidence required to successfully package and market the cold-pressed tea seed oil to the most appropriate customers.

“The program involved a lot of processes that were new to me. The main activities involved getting out and engaging with potential customers to learn what they want and how my product could fit into the market. Also learning how to create attractive content for Facebook advertising was super helpful, and through this I was able to trial different slogans to see which were effective.”

I’d strongly recommend this program to other producers because it really taught me the value of testing my assumptions and deeply understanding the customer.

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Margaret Wilson

Whats next

Without the Bootcamp, Lee believes they wouldn’t be where they are today. “The F2F team brings such a valuable perspective from seeing all kinds of other agtechs-they took our business and really broke it down, got into the guts of it, and helped us rebuild it into something so much stronger. It's pretty special that this kind of program for producers exists.”

Program Partners

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