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Case Study

Karen Martin

Ideas Program 2

29 Feb 2020


version. David began developing Farm Service Manager, contracting a team of

Program Learning

During the program, Karen undertook extensive customer interviews and reported that this has revolutionised her ideas about how to take her business forward to the next level. She is extremely excited about the potential for value-added products like Custard Dust to limit food waste and to deliver new revenue streams for producers like her.

At the end of the program, Custard Dust is still working through the development stage. Once the next batch of fruit is ready to harvest, the dried pulp will be tested for nutritional levels. Packaging mock-ups are planned, along with more Facebook Ads and development of an online sales platform. Karen is planning to do more customer interviews with manufacturers with the goal of adding Custard Dust as an ingredient in manufactured food products.

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Supporting producers to transform agrifood and fibre


Karen Martin

Program Partners