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Case Study

Jodie Lawless

Ideas Program 1

28 Feb 2019

About

Jodie Lawless is a beef producer based in the South Burnett region of Queensland. On coming into the F2F program, her idea was BOXD, a new online sales platform for farmers that would promote direct sales between producers and consumers.

The idea

The idea was developed to address a number of key problems identified by Jodie including:

Society has lost links with where food is produced and sourced, and there is a desire to bridge the gap between farmers and consumers via increased transparency and authenticity

Australian farmers are experiencing considerable hardship due to environmental and climate conditions and they must therefore look for sideline business value adding opportunities

Supporting producers to transform agrifood and fibre

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Jodie Lawless

Whats next

Program Partners

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