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Case Study

Geoff Birch

Ideas Program 2

29 Feb 2020

About

farmers manage their machinery service records across

Program Learning

During the program, Geoff conducted over a dozen interviews, deepening his understanding of the problem as well as identifying potential trial customers and commercialization partners.



To further test the viability of his idea, Geoff is developing a ‘purchase test’ that will include a brochure and direct email outreach with a target of signing on five trial customers for this season and building a broader waiting list for a launch in early 2021.





Geoff believes that has a result of the program he is now looking at costs, marketing and market size in a clearer way and this will have a positive impact on his business going forward.

Supporting producers to transform agrifood and fibre

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Geoff Birch

Program Partners

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