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Case Study

Geoff & Ann Ross

Ideas Program 2

29 Feb 2020

About

machinery on the farm through a service book that he stored in his workshop. But in

Program Learning

During the program, Ann identified possible target customer segments, including caregivers and health care professionals, and conducted interviews to better understand their needs. The program also enabled Ann to think about the supply chain, from harvest to finished product.



“The most valuable aspect of the program was working through customer interviews for propolis balm. The process enabled us to gain a better understanding of the marketplace and who would have been our target market had we continued developing the product.”

The Ideas Program helped us identify our weaknesses and learn how to turn them into strengths.

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Geoff & Ann Ross

Program Impact

After 8 weeks of customer discovery, Hive Haven made the tough decision not to proceed with the bee propolis. The decision was based on their findings from their market research, and the lack of capital to fund further university research. The interviews identified opportunities for a wound healing balm; however, they also identified that it is a competitive market, and they believed it would be risky to invest more in a product that could take 4 years to develop.

Program Partners

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