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Case Study

Carly Noble

Ideas Program 2

29 Feb 2020

About

during the Australian Cotton Conference to a crowd of

Program Learning

Carly’s goals coming into the program were to gain a better understanding of product development, improve her pitching abilities, and explore the manufacturing process for wool garments in Australia. After pivoting her idea, Carly began advertising the clothing line on social media to build interest and she has already qualified over 10 sales leads. Two clothing stores have also reached out expressing interest in selling the products.



​Through extensive research into the wool textile industry in Australia and the impact of COVID-19 on the wool industry, Carly identified the need for a 100% Australian textile wool supply chain and has thus begun looking into a manufacturing plant to complete this supply chain. It's Carly’s long-term goal to have a 100% Australian owned, produced and manufactured product. Carly believed her participation in the F2F program helped her to build the capabilities required for successful new venture development.

Supporting producers to transform agrifood and fibre

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Carly Noble

Program Partners

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