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Case Study
Amber Scott
Ideas Program 2
29 Feb 2020
About
2018, when David lost the service book for 6 months, he saw the need for a digital
Program Learning
During the program Amber and Sam interviewed multiple different customer segments to understand their needs. They also began to explore some partnership opportunities to determine if they could work with other apps or communities who have the same target market.
By the end of the program (and due to COVID-19) Amber and Sam have had to put the app on hold but Amber is using many of the concepts she learnt in her primary farming business.

Supporting producers to transform agrifood and fibre
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Amber Scott