Outback Lamb, led by award-winning, 2019 Farmer of the Year, Fiona Aveyard, produces single origin, pasture-raised lamb. Fiona has identified the importance of moving beyond a pure commodity offering and sees an opportunity to develop value-added products.
Doubled the value of her lamb
Begun negotiations with butchers and a large gourmet retailer to stock Outback Lamb products
Learn more about Outback Lamb in the Spotlight Series case study by F2F